#1 - A Smaller Piece Of A Smaller Pie Will Only Get You So Far
After switching from webcam studio to OnlyFans agency, my results were awful right off the bat.
I knew little about webcamming and even less about developing a successful OnlyFans page.
And, as you might expect:
I spent a frustrating week attempting to obtain some responses from my most communicative model, a 37-year-old MILF who answered to my text messages within 5 minutes.
She was the most dedicated employee I'd ever had, so I sincerely wanted her to succeed.
But no matter what I tried, I couldn't get her any results.
After a week of spamming her content on Reddit, she was sitting at a measly 26 fans.
I couldn't gain her any traction even with a free account.
Sure, part of that was because her content was awful and she refused to take my feedback.
But, seriously, 26 fans?! I thought I could do better than that.
Fortunately, it was at this point that I met my first partner: the "Reddit Genius".
We used to talk about Reddit methods here and there before partnering up, and he was one of the OGs in my Telegram agency owner group.
He was aware of my frustrations, so one day he approached me with an offer: find him a new model, and he would teach me his Reddit method, and we would split the profits.
I decided I had nothing to lose, so I accepted his offer.
Long story short, he achieved excellent results straight away. And, as promised, he taught me his ways.
However, nothing lasts forever.
Our models left, things slowed, and I was obliged to restart... again.
Since then, he has extended his business to provide Reddit accounts, coaching, and traffic services.
He also has at least one really gorgeous model.
We're still working on one model together, but her material isn't performing as well as we expected.
Put yourself in his shoes for a moment:
What would you rather concentrate your efforts on:
Promoting your thriving Reddit services business and full-time stunner model
Promoting a less successful model in which you must share the pie with more people
It's not a difficult decision to make. And I'm sure if I were in his shoes, I'd do the same thing.
But here's what I'm trying to say:
When you collaborate with others, their contribution is precisely proportionate to the value they receive from the collaboration.
In our situation, the profit share provides the majority of the value gained from our cooperation.
Sure, you could say there’s some peripheral benefit from being my friend, but that’s minor by comparison.
And don’t think that I’m saying that he’s dropped me like a hot potato.
We continue to communicate on a daily basis and have further partnerships in the works, such as a premium model recruitment framework that may be distributed to specific online groups.
But, in terms of the operator-model relationship, it's not the same as it was with the celebrity.
My other operators are having identical problems.
It's not a tremendous leap of logic to suppose that if I worked on their accounts individually and took 70%, I'd put in more time and effort than if I worked on someone else's models for half the price.
An operator's involvement is not directly tied to the percentage they get, but rather to the total amount of money they make.
That appears to be basic sense.
Having a LOWER percentage of profits from managing a successful model is MORE attractive than a HIGHER percentage of profits from a LESS successful model.
So perhaps the lesson here is not about operators, but about the quality of the models themselves.
Better models will bring more money and be easier to place with an operator.
#2 - Hiring Operators Limits You To Junior Partners
It's no secret that I'm searching for operators to manage the accounts of my models.
I can't tell you how many agency owners I've spoken with in the last several months.
I've successfully hired some of them as operators, while others tell me "no thanks".
Surprisingly, those that reject my offer do it for the same reason:
The % is not worth their time.
It's also worth noting that when they decline, I hear some variation of the following:
"You'll never be able to find someone to manage an account like that for you. They'd do it for themselves if they could."
That is true in certain circumstances.
If someone was already really skilled and established, with a proven strategy for producing $20k/mo from a new model, they wouldn't need my assistance.
I've discovered that many of my operators share the following characteristics:
They've had some success with one or two models
They dislike recruiting
They are seeking for more models as well as a long-term partnership
These operators are more of the "freelancer" variety than the "entrepreneur" variety.
They are hustlers rather than entrepreneurs.
An entrepreneur will be more astute, count more pennies, and ask himself: why would I pay them so much when I can pay less?
A hustler will try to reduce the amount of work he needs to do that he dislikes
The approach you must take with entrepreneurs differs from the approach you must take with hustlers.
Hustlers are more short-sighted and think: "How can I get what I want now? I’ll deal with any problems later"
Entrepreneurs consider the long term: "If I do this now, sure it may solve a short-term problem. But long term, it will hurt me"
I don't believe I'm "hurting" my operators in any way. Nobody is being forced to do anything.
Great if the transaction works out for them. If not, that's OK.
When evaluating a bargain, I make the same decision - albeit, as we'll see in the next section, I pretty much take any deal...
#3 - Saying "Yes" To All New Business Can Sometimes Be A Problem
In my last piece, I discussed how I never say no to money.
I make it a point to ALWAYS say yes to each opportunity that comes my way.
There's a simple explanation for this: I want to be the first person who comes to mind when someone asks:
“Wow, I just got access to this awesome resource that I have no idea how to leverage. Who can I ask about it for help?”
Then someone else will be like, “Oh just ask Mathieu – he’s got his fingers in all the pies.”
If I don't have the tools to earn money from it right away, I'll look about until I find someone who does.
Then it's only a matter of striking a contract and linking everyone.
In my mind, this is how it would work:
Someone approaches me with an opportunity or a need
I say yes
I contact the right member in my network
I negotiate between the three of us
I connect everyone
They continue about their business, and I go on to the next
Doesn't that sound fantastic on paper?
In actuality, it goes somewhat like this:
Someone approaches me with an opportunity or a need
I say yes
I search for anyone who might be able to assist me
I don't always discover them
I ping the void
I keep the requestor on the hook until I locate anything or they forget
Other times, I’m faced with another problem: low quality deals.
According to my observations, the most successful people in our profession operate in small teams.
Successful agencies, in particular, do not sign EVERY model; rather, they sign THE BEST models.
I'm not sure why, but the mass approach has always appealed to me.
I'll sign (almost) anyone who has a pulse.
Who am I to deny an operator the opportunity to learn a new model if he is interested, motivated, and ready to do so?
"Hey, I have this new model, are you interested?" I constantly say.
They say yes and no at different times.
If they say no, MAYBE I'll try to exert some pressure on them to change their minds.
But, in the end, these operators are not my employees.
They are contractors who have decided to do business with me because the transaction appears to be attractive.
Another concern I have is the caliber of models with whom I accept to work.
"Quality" is a loaded word that might signify "attractiveness," "motivation," "responsiveness," "pre-existing social media following," and a dozen other things.
But if I offer you the option of:
A Brazilian model 36 years old with an average body and little experience
A lip-filler-addicted 23-year-old Romanian strumpet with DDs
I believe we can all agree on which one is of "higher quality."
The bottom line is this:
If I say yes to every model my scouts give me, I'm basically restricted by the number of operators I have who can manage their accounts.
And anybody who has ever onboarded a model knows that the first 1-2 weeks are critical.
I'll write about it later (maybe in my future blog), but the onboarding phase is an EXTREMELY sensitive moment that sets the tone for your working relationship with a model.
When dealing with numerous operators, each with their own communication style, management strategy, and onboarding procedure, things may rapidly get hectic.
That gets me to my next point...
#4 - There Is No Uniformity In Operator Land
I currently have four operators, each with their own account management method.
Here are some examples of how the accounts are managed:
I serve as a link between the model and the operator
I have separate conversations with the model and the operator
I form a Telegram group and invite the model, operator, and scout to participate (if applicable)
Some operators are ESLers, and their communication may appear sloppy
Some operators are smooth (no pun intended), while others are less so
Some operators demand TikTok authentication, while others require Reddit verification
Some operators are available every day, while others are unavailable on weekends
Some operators include their VA in the group, while others have behind-the-scenes workers
As if that wasn't hard enough, consider how convoluted things may get when you combine it with the differences that MODELS can have:
The models are in various time zones
Some models are responsive, while others are not
Some have computer skills, while others do not
Some deliver content quickly, while others take their time
Some speak English, while others do not
The actual issue here isn't with any of these characteristics.
The problem is that I lack a consistent system for managing their accounts.
And don't get the impression that I'm moaning about my operators or models.
Things are, for the most part, heading in the correct way.
My teams are interacting, work is being completed, accounts are expanding, and habits are being established.
However, everyone is always making stuff up as they go along.
Corporate culture, SOPs, and business dogma used to make me giggle.
But now I see the importance of having workplace regulations and processes.
You start out experimenting, f*ck up, and then develop a rule to avoid the same f*ck up from happening again.
If I were as bright as I appear to be in these writings, I would give SOPs that instruct my operators and models exactly what to do to succeed.
This is something I've already done with my recruitment and onboarding procedures, which is why they work so well.
I don't have to repeat the same talks since I can just send a sales letter or an email template.
My issue is that I STOPPED developing my model development life cycle in the middle of the onboarding stage.
Consider the entire process of designing a new model:
Promote the opportunity
Call on Zoom
Custom content creation
Increase the number of revenue streams
I have parts 1, 2, and 3 locked down.
Parts 4, 5, and 6 are halfway finished.
I have a rudimentary understanding of part 7 and minimal [hands on] experience.
I know nothing about parts 8, 9, and 10.
Now that I've put it down, I believe I know the answer:
Instead of adding more operators, which is a temporary remedy, I need to walk a model through all 10 steps by myself so that I can develop SOPs for each of them.
THEN instead of being limited to operators, I can write SOPs and hire VAs to execute them on their own.
This is how an agency SHOULD be run:
You figure it out first
Then you write SOPs and hand them off to workers
If you have overflow, you can look for operators
I've been bypassing steps 1 and 2 and going straight to step 3, which I believe is what’s led to my frustration.
#5 - Use Partnerships As A Hedge Against Failure, Not A Crutch
Before we go any further, please don't believe for a second that I'm saying you shouldn't attempt to network as much as possible.
Partnerships are still an excellent idea.
To be clear, just because there are some small flaws does not imply that I will dismiss all of my operators and manage all of these models alone.
As I previously stated, progress is being done, cash is being earned, and I am now free to focus on developing the brand.
Here's a brief rundown of the tremendous benefits partnerships have offered me in recent months:
Introduced me to scouts who give me models on a daily basis
Assisting in the promotion of my model marketplace to approximately 250 members
Make the articles on my blog available to thousands of individuals
Established me as an industry expert as someone who knows his thing
Made me a reliable figure in the community of OF agency owners
Assists me in recruiting qualified operators to manage accounts for my models
Enabled me to collaborate with an INCREDIBLY successful agency to launch an international market offshoot
Introduced me to high-level agency owners earning $100,000 or more each month
Enabled me to obtain one-of-a-kind offers delivered to my Telegram almost everyday
Don't get me wrong: partnerships are fantastic.
People would sometimes gift me free items without expecting anything in return.
Someone recently sent me a Drive folder containing IG advertisements that he used to recruit ladies for $0.10 per lead.
I didn't even have to request it. They just said that they would send it to me.
When I questioned what they expected in return, they said, "nothing."
However, creating partnerships has failed to achieve one crucial thing: deposit large sums of money into my bank account on a regular basis.
After viewing a couple of OBH's Zoom sessions, I got an idea: why not establish my own YouTube channel?
Finally, I decided to go with a podcast broadcast on a YouTube channel.
Podcasts are better for branding, networking, and are more pleasurable for me to do.
But, because it's a podcast, I'll need some guests to shoot the crap with.
Here's a brief list of the types of people I'd want to have on the show:
Agency owners grossing $20k/mo+
Traffic providers (any method is fine, unique ones are better)
Alternate income stream experts
Tube site operators
Successful OF models who work with agencies
Fashion modeling agency owners
Adult film studios/producers
Clothing brand owners
Agency owners who specialize in gay/trans models
…something else I haven’t thought of
If you or someone you know is interested in advertising your business, being interviewed, and sharing their opinions on the industry, please let me know and we'll have you on board.
The Possible Start Of My First Mentoring Group (And How To Apply)
I know it seems funny to be talking about mentorship after I just spent this entire piece moaning about troubles in my business, but here we are.
Many individuals have asked me in recent weeks if I provide mentorship services.
And the response back then was negative for one simple reason: I didn't think my results were good enough to give mentorship.
After all, consumers aren't purchasing mentorship in and of itself; they are purchasing a result.
However, I don't believe my outcomes have been particularly amazing...
Who cares what I think?
People still want to be mentored by me
Compared to other people, I am doing ok
It's like the old joke about being a piano teacher: you don't have to be an expert, just one lesson ahead of the student.
Now, I'll be honest with you: my intention with this coaching is to someday charge ridiculous amounts of money for it.
Even if someone were prepared to give me $20,000, $10,000, or even $5,000 right now, I wouldn't feel good asking that much since I can't guarantee a result that I haven't received regularly and reliably myself.
Is it possible that I didn't receive these outcomes because I didn't know what to do? No, I don't believe so.
I believe my failure has been due to the fact that I KNOW what I should do but DO NOT DO IT (because of fear of failure).
I still have the information. And the connections. And the capacity to effectively describe the approaches.
I just haven't done it regularly and reliably myself... yet.
Excuses aside, I feel that if you already have a strong business experience (and don't share my mental obstacles), I could assist you perform fairly well.
I already know WHAT to do; I simply can't seem to do it myself.
That being said, I don't see anything wrong with giving coaching to consenting capitalists who want to spend meaningful one-on-one time with me.
So I'm going to TEST THE WATERS to see if there's any interest in hosting a 90-day mentoring cohort of 10-15 mentees.